Kia has named Hoo Gon Kim as President of its Middle East and Africa region, a move that signals a renewed focus on strengthening market performance and customer experience across one of the company’s most diverse international regions.
Kim brings close to 30 years of experience with Kia, having worked across multiple geographies including the Middle East, Asia Pacific, and Europe. Throughout his career, he has held senior management roles covering sales operations, regional strategy, and global business development. He has also been involved in vehicle assembly initiatives and market expansion projects that support Kia’s long-term global growth.
His extensive international exposure and hands-on understanding of regional market dynamics position him well to guide Kia through its next phase in the Middle East and Africa. In his new role, Kim is expected to focus on strengthening relationships with regional partners, improving operational execution, and building sustainable growth across a wide range of markets.
A key priority for Kia under Kim’s leadership will be closer collaboration with distributors and partners to deliver mobility solutions that align with the company’s broader direction as a sustainable mobility provider. The region continues to play an important role in Kia’s global footprint, with growing demand for innovative and accessible mobility offerings.
This appointment is part of a wider leadership transition at Kia. Kim succeeds SooHang Chang, who will move on to become President and Chief Executive Officer of Kia Europe, reflecting the company’s ongoing approach to developing leadership across its global operations.
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